Publish Pack

Overview

The Publish Pack is the final deliverable — 4 platform-optimized content packs ready to copy and post. Each pack is tailored to the platform's format, audience expectations, and best practices.

Using the Publish Pack

Block-Level Copy

Every section of the Publish Pack is independently copyable:

Click the copy icon next to any block
Paste directly into the platform
No manual reformatting needed

Platform Tabs

Switch between platforms using the tabs:

[Video Platform] [XiaoHongShu] [X] [LinkedIn]

Each tab shows platform-specific content optimized for that distribution channel.

Video Platform Pack

For YouTube, TikTok, Bilibili, and similar platforms.

Titles (5 options)

Five title variations to test:

Option 1: "I Tried This for 30 Days — Here's What Happened"
Option 2: "The Email Trick That 99% of Marketers Miss"
Option 3: "Stop Making This Email Mistake (It's Costing You Opens)"
Option 4: "My Email Open Rate Went From 15% to 45%"
Option 5: "The Subject Line Formula That Actually Works"

Tips:

Test 2-3 titles using platform A/B features
Shorter titles (under 50 chars) often perform better on mobile

Caption

The video description, including:

Summary of content
Key takeaways
Links (if applicable)
Hashtags

Pinned Comments

2 comments to pin for engagement:

Comment 1: "What's your biggest email challenge? Drop it below 👇"
Comment 2: "Want the full template? Reply 'TEMPLATE' and I'll send it!"

Hashtags

12 relevant hashtags, ordered by relevance:

#emailmarketing #productivity #marketingtips #growth ...

XiaoHongShu Pack

Optimized for 小红书's unique format and audience.

Titles (3 options)

Emoji-rich titles that match XHS style:

Option 1: "📧 这个邮件技巧让我打开率翻倍！"
Option 2: "救命！原来邮件标题这样写才有人看 😱"
Option 3: "打工人必看：3个邮件公式直接套用 ✨"

Cover Texts

Text overlays for your cover image (0-3):

"打开率从15%到45%"
"这个公式直接抄"

Body Paragraphs

Up to 6 structured paragraphs with appropriate emoji use:

Paragraph 1: Hook + context
Paragraph 2: Problem statement
Paragraph 3: Solution intro
Paragraph 4: Key point 1
Paragraph 5: Key point 2
Paragraph 6: Closing + CTA

Checklist (Required)

3-5 actionable items readers can follow:

✅ 检查你的邮件标题是否超过50字
✅ 加入数字或具体结果
✅ 用"你"而不是"我们"
✅ 测试至少2个标题版本

Comment Prompts

3 prompts to drive engagement:

Prompt 1: "你们公司邮件打开率一般多少？"
Prompt 2: "想看完整模板的扣1！"
Prompt 3: "还想看什么类型的干货？"

CTA (Required)

Clear call-to-action:

"点赞收藏，下次需要的时候能找到！关注我获取更多职场干货 ✨"

X (Twitter) Pack

Optimized for X's character limits and engagement patterns.

Single Tweet

Standalone tweet under 280 characters:

I spent $10k learning email marketing.

Here's the #1 lesson (that's completely free):

Your subject line is 80% of the battle.

3 formulas that work every time 🧵

Thread (5 tweets)

A structured thread for deeper content:

Tweet 1: Hook + promise
Tweet 2: Problem or context
Tweet 3: Solution point 1
Tweet 4: Solution point 2
Tweet 5: Summary + CTA

Pinned Reply

A reply to pin under your thread:

"If you found this helpful, you'll love my newsletter.

I share one actionable marketing tip every Tuesday.

Join 5,000+ marketers: [link]"

LinkedIn Pack

Optimized for LinkedIn's professional audience and algorithm.

Opening Options (3)

Three hook variations:

Option 1: "I've sent 10,000+ emails in my career. Here's what I know for sure:"

Option 2: "Hot take: Most email advice is wrong.
Here's what actually moves the needle:"

Option 3: "My email open rate went from 15% to 45%.
No tricks. No hacks. Just this:"

Body

Structured post following LinkedIn best practices:

[Opening line from above]

[Observation]
Most people focus on the wrong things...

[Method]
Instead, I focused on these 3 principles:
→ Principle 1
→ Principle 2
→ Principle 3

[Example]
Here's how it played out...

[Summary]
The takeaway: Keep it simple, make it specific.

CTA

Professional call-to-action:

"What's your go-to email strategy? Share in the comments — I read every one."

Quality Checks

The Publish Pack is validated before saving:

Check	Severity	Description
All packs have CTA	Error	CTA is required for each platform
XHS has checklist	Error	Checklist is mandatory for XHS
XHS ≤6 paragraphs	Error	XHS body must not exceed 6 paragraphs
Title length	Warning	Flags titles over platform-specific limits
Sensitive content	Warning	Flags potential sensitive terms

Copying Tips

Copy the full pack — Use the "Copy All" button at the top of each tab
Copy individual blocks — Click the copy icon on any section
Paste with formatting — Most platforms preserve line breaks
Edit after pasting — Add your own links, handles, or personal touches